Your marketing function. Owned and executed.
Kadanco is a complete marketing function for B2B companies. Two senior operators take ownership of the strategy and run the execution themselves. One team, one system of action, one number you control. No agency overhead, no junior hand-offs, no stack of freelancers to manage.
What the founders have delivered
Most marketing spend buys management, not execution.
At EUR 2 to 5M you need a full marketing function. Every standard way of getting one taxes you somewhere: in overhead, in ownership, or in time.
Agencies sell senior, staff junior.
You pay partner rates and get work the interns are learning on, wrapped in an account-management layer that adds cost and removes ownership.
A fractional CMO writes the plan, then leaves you to run it.
Strategy without execution is a slide deck. Someone still has to do the work, and that someone is you.
Imported playbooks stall.
Tactics that worked elsewhere get run unchanged and underperform. The market, the language and the channels get treated as an afterthought.
Twelve tools and five freelancers, no owner.
Everyone runs a slice, nobody owns the funnel, and the coordination overhead lands on your desk. The numbers never reconcile.
We don't advise the work. We own it and execute it.
Kadanco operates as your marketing function, not a vendor attached to it. The two people who scope the work are the two people who do it. We take ownership of the outcome, run the motions ourselves, and keep the whole system pointed at pipeline. Four clients at a time, so every account gets senior execution.
One team, accountable for everything.
A single team owns the whole function and one number, not a roster of specialists you have to coordinate.
The strategists do the work.
The operators who set the direction do the hands-on work. No junior delivery, no account layer, no markup.
Twelve motions, one engine.
Every motion runs as part of one connected system, so the whole stack compounds instead of leaking between vendors.
One function. The whole stack.
Twelve capabilities, run as one connected system of action. We don't sell them a la carte. We take ownership of the function and deploy whichever motions move your pipeline.
- ABM & outboundTargeted account motion into the buyers you actually want.
- PaidGoogle, LinkedIn and Meta, run with ABM-level targeting.
- EventsRooms worth being in: scored, built, filled, and worked for pipeline.
- Brand & websiteIdentity, design and build that read as the category leader.
- Content & ghostwritingA consistent publishing motion in your team's voice.
- Creative & sales collateralDecks, one-pagers and video the sales team actually uses.
- Messaging & positioningSharper words and a category you can own.
- Growth strategyGTM and quarterly operating plans you can act on Monday.
- PartnershipsCo-marketing, integrations and channel that compound.
- SEO & GEORank on publish, and get cited by AI search.
- CROFind the leaks, run the experiments, lift the rate.
- RevOps & automationCRM, lifecycle and attribution that finally reconcile.
What the function delivers.
A few of the outcomes teams hire us for, and the bundle of motions behind each. This is how the engine runs, not a menu.
Situation. The founder's insight is the company's best asset and it is trapped in their head.
The bundle. Messaging & positioning, ghostwriting & content, SEO & GEO, outbound warmed by the content, and RevOps to track what converts.
What you own. A consistent publishing motion in the founder's voice, feeding measurable pipeline instead of vanity engagement.
Situation. The product moved on, the brand and site didn't, and the funnel leaks.
The bundle. Positioning, brand & website rebuild, sales collateral, CRO, and lifecycle & automation.
What you own. A site and message that match where the company actually is, plus an instrumented funnel you keep improving.
Situation. You have product and traction, but no one owns the German-speaking market in its own language.
The bundle. Localised positioning, a German content engine, LinkedIn for the team, an event motion, and distribution.
What you own. A German-language presence that compounds weekly, existing assets finally working in-market, and a pipeline motion your salespeople don't run themselves.
Situation. Trade shows and conferences eat budget and team time, but the pipeline never gets attributed.
The bundle. Events scored by ICP overlap and persona density, LinkedIn and Meta ABM from four weeks out with calendar holds, hosted dinners and roundtables where deals close, plus same-day enrichment, CRM sync and follow-up sequenced by lead type.
What you own. Attendees who recognise you before they walk in, meetings booked into a held calendar, and a CFO-grade ROI report inside 30 days with every meeting tagged.
Kickoff to live execution in 14 days.
Map
We learn the market, the ICP, the funnel and the numbers, then agree the few motions that move pipeline most.
Own
We take the work off your team and run it ourselves: brand, site, campaigns, content, systems. No briefs over a wall.
Compound
First execution live inside two weeks. Then we run in quarterly cycles (plan, ship, review) and the system compounds.
Single point of contact · Monthly prioritisation · One blended rate · Transparent reporting · Results over activity.
Two operators. One owner for the whole function.
Kadanco is two senior operators in Berlin, fifteen-plus years each. The people who own your account are the people doing the work.
Maria
Brand, website & systemsProduct, brand and design systems for B2B software; worked for Opel, Mercedes-Benz, Toyota, and Postbank.
View profile on LinkedIn
Karan
Growth, GTM & positioningFounder of hubsell; advisor to B2B companies on positioning, demand and content.
View profile on LinkedInTell us what you need to move.
We'll tell you the motions we'd run and what we'd own. Quarterly engagements, four client slots, senior execution from week one. Reply within 24 hours.